PIEMONTESA ONDARA 1800, S.L. is a beneficiary of the European Regional Development Fund whose objective is to promote technological development, innovation and quality research; to guarantee a better use of information technologies; and to achieve a more competitive business ecosystem. Thanks to this fund, the company has been able to implement the development of promotional audio-visual material for use on the Internet to improve the competitiveness of its business through the incorporation of new technologies. This action took place during the financial year 2022. It was supported by the Tourism Competitiveness Programme of the Chamber of Commerce, Industry, Services and Navigation of Seville. A way of doing Europe